Crakrevenue Blog Archives

Bang For Your Buck: Investing $1,000 Wisely

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$1,000… What’s $1,000 to you? To some it’s a huge number, to others, this amount isn’t all that impressive; as they say, it’s all relative. However, in the affiliate marketing world in which we live, a $1,000 investment can make

Papa Whale’s Comprehensive Guide on the Art of Media Buying

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Since so many of us tend to receive a little somethin’ extra in the cash department around the holidays (thanks Grandma!), we thought it’d be a great time to revisit the topic of Media Buying… because well, you know…  

Be Responsive! Part 3 – Media Care

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Once you understand the huge opportunity that mobile traffic presents, the need for a responsive layout is easy to fathom. But there are still several rules you need to abide by if you want to ensure that your media is

Be Responsive! Part 2 – Layout Focus

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As many of us know all too well, smartphones and tablets have changed the web design game forever. Quite simply, these devices have redefined how developers approach things from a design standpoint. Remember the good ol’ days when all a

Geo-target Without Flying Over the Cuckoo’s Nest

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In a perfect world, everyone would be from the same place, with the same interests— at least in a web-marketer’s fantasy world, it would sure make our job way easier! But hey, we live in the real world and –

Be on the right track Part 3 – Efficient trackers

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It doesn’t matter what site you run, how awesome your creatives may be, or how unique your campaigns are.  The truth of the matter is, you won’t get anywhere without a cold, data-driven optimization strategy. And that all starts by

Be on the right track Part 2 – Analyzing your trackers

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Trackers are the roots of relevant data generation. In other words, they are the keystone of optimization triumph. In our first post, Be on the Right Track – Part 1 – Tracking Basics, we touched on how premium affiliates already

Be on the right track Part 1 – Tracking basics

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Having a good overview of your sales is one thing, but optimizing your traffic to its fullest potential using trackers is a whole different story. Indeed, most CPA networks, like CrakRevenue, are already leaps and bounds ahead of other networks

From Newbie to Media Buying Authority Part 2 -10 Things to Ask Before Buying Flat

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Now that you’ve avoided all the classic missteps, it’s time to play with the big boys. Bidding is part of a professional media buyer’s daily business.  Unfortunately, it’s not always as easy as it seems.  There’s a whole lot of

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